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Mark McNasby

Mark McNasby is CEO of Ivy.ai.
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Recent Posts

4 Predictions for Higher Ed in 2022

Dec 16, 2021 8:00:00 AM / by Mark McNasby

The time for lasting innovation has arrived. Legacy higher education practices are ripe for permanent disruption. Ultimately, the institutions that embrace change will succeed, while others struggling to adapt may be left behind. There’s plenty of reason to view 2022 as the year institutions move forward in both enhancing the student experience and rebounding from a challenging few years.

Embracing the Startup Mentality in Higher Education

Oct 28, 2021 2:43:48 PM / by Mark McNasby

There are few tasks in my professional life I find more rewarding than creating a new solution. Solving problems using the startup mentality is challenging and requires vision, focus, diversity, and teamwork. However, when you finish a major task or critical project and look back at what the team has built, that feeling of accomplishment is something I find to be unmatched. This approach to problem-solving is core to the startup mentality. For those of us who embrace it, the results are powerful and the process makes work more creative and fun. 

Why Higher Ed Requires a Startup Mentality

Oct 14, 2021 8:00:00 AM / by Mark McNasby

Let me be honest for a second. 

ISSP Reflections: Chatbots and Cost Reduction

Nov 4, 2019 9:28:52 AM / by Mark McNasby

I just finished giving a panel presentation at the ISSP Conference in Miami. The panel discussion, "Enabling your Super Heroes," was moderated by Jesse Boeding, an industry veteran and doctoral student at the University of Pennsylvania. The other panelists were Chrissy Kintner, Assistant Vice Provost at the University of Missouri and Kimberly Laney, Director of Enrollment Management at UNC Charlotte. (Full disclosure: both Mizzou and UNCC are clients of Ivy.ai). 

8 Critical Features to Ensure Your Chatbot's Success

Aug 1, 2019 2:15:00 PM / by Mark McNasby

Whether you already use an Ivy chatbot, or you're just exploring the benefits of bringing Ivy to your website, you benefit the most by knowing what Ivy can do for you. Most of us know that an artificially intelligent chatbot offers real-time service to users. Chatbots resolve a high volume of inquiries on their own, and enable your staff to deliver significantly improved service. But did you know that Ivy can help with your marketing and social media communications? Ivy can help drive your productivity in a number of ways that you might not have expected.

4 Simple Tips to Prepare Your Students for Careers in AI

Jun 26, 2019 3:10:00 PM / by Mark McNasby

As the age of automation unfolds, employers seek to fill a growing number of positions that support artificial intelligence. Systems that leverage Machine and Deep Learning help companies improve their performance, but they present a unique challenge. While hiring managers value relevant experience, it can be difficult to find experienced candidates when the technology is so new. Likewise, young adults entering the workforce must overcome the age-old challenge of how to gain experience. Having the right information in your career center can help solve both of these challenges at once.

Chatbot Best Practices Showcase:  University of Oklahoma SoonerBot

Jun 10, 2019 10:26:43 AM / by Mark McNasby

Here's what to do when your bot gets stumped.

Here's a typical scenario:  It's 8:00pm on Wednesday and a prospective student is working on their admissions application.  They've searched your website high and low but can't figure out if they are eligible for a discounted application fee because of their veteran status.  They see your chatbot and ask it the question.  Unfortunately, your bot doesn't know this information yet and gets stumped.  Gracefully handling this scenario is essential for inspiring confidence in your bot and attracting return users. 

Our New Admin Portal is Coming!

May 1, 2019 9:54:15 AM / by Mark McNasby

As you know, Ivy is deeply committed to providing the best experience possible for end users and administrators.  This week we launched the new student experience which has an improved widget for your website as well as a brand new chat user interface. 

Improved Branding and a Modern Look and Feel

Mar 29, 2019 11:19:23 AM / by Mark McNasby

For the last two years the style of our web-based version of your chatbot has remained virtually unchanged.  During the same period, the internet as a whole has trended towards a more minimalistic, clean style with fewer shadows and gradients and a whole lot less grey.  Bold colors and clean lines are now in vogue and well, frankly, it was time for an Ivy facelift.

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